Dashboard Overview: Comprehensive Metrics for Your Business

Introduction

The dashboard in OnlyMonster provides agencies, organizations, and solo creators with a comprehensive view of various metrics and indicators across their organization. The key feature is the ability to compare these metrics to understand process developments and identify areas for improvement.

Main Dashboard Features

Header Information

Creators: Displays the total number of active OF account profiles.
Team Members: Shows the number of active staff profiles.
Spenders: Indicates the number of fans who have made at least one purchase or tipped.

Filter Form

Creator Filter

Creator: Allows you to select specific creators whose data you want to see on the dashboard.
Multiselect Field: Users can select multiple creators simultaneously. The default state is 'All creators'.
Clear Button: Clears all selected elements in the field.

Group: This filter will also display groups of creators as separate entities for selection, allowing users to quickly choose a pool of creators that meet certain criteria. Grouping can be made by assigning specific tags to creators on the creator settings page.

Time Range

Main Time Range and Compare To Field: Select the main time range and a comparison period to analyze performance across two different periods.
Exact Time Selection: Choose specific times in the AM and PM for precise data analysis.
OnlyFans Time Zone: Select the OF time zone to align your data with OF statistics. However, note that OF time range and data may sometimes differ from your dashboard data.

Include Subscription Revenue Toggle

Toggle 'Include Subscription Revenue': Switch the toggle to include income from subscriptions. This is useful if you count subscription revenue in favor of your chatters.

Informational Indicators

Data is color-coded: green for growth and red for decline, compared to the range specified in the "Compare to" field.

General Metrics

These metrics provide combined information from the selected creators:
Total Revenue: General income from all sources.
Sales Revenue: Income from messages and tips.
Subscription Revenue: Income from subscriptions.
PPV Revenue: Revenue from Pay Per View messages.
Tips Revenue: Income from tips.

Specific Metrics

These metrics offer detailed insights, including total and average information from the selected creators:

Monthly Revenue Run Rate (RR): Predictive metric estimating your total revenue for the current month based on daily earnings since the beginning of the current month.
30-Days Revenue Run Rate: Predictive metric projecting revenue for the next 30 days based on the last 7 days.
Spenders: Number of fans who made one or more purchases or tips during the selected period.
APC (Average Payment Count): Shows the average number of purchases per paying fan.
APV (Average Payment Value): Measures the average amount spent per transaction.
ARPPU (Average Revenue Per Paying User): Tracks the average revenue generated from each paying fan.

Detailed Metrics in the Dashboard

Total Revenue: Aggregated income from all sources over the selected period. This metric provides a comprehensive view of your overall earnings.

Revenue from New Fans: Income generated from fans who subscribed within the selected timeframe. This helps evaluate the effectiveness of new fan acquisition strategies.

Revenue from Existing Fans: Income from fans who subscribed before the specified period. Indicates ongoing engagement and loyalty from existing fans.

Like-for-Like (LFL): Compares revenue from the selected period with the same period in the previous month. This helps spot seasonal trends and performance fluctuations.

Monthly Revenue Run Rate: Predictive metric estimating your total revenue for the current month based on daily earnings since the beginning of the month.

30-Days Revenue Run Rate: Predictive metric projecting revenue for the next 30 days based on the last 7 days' performance.

Subscription Revenue: Earnings from subscriptions and renewals. Highlights the importance of recurring income streams.

New Fans: Number of first-time subscribers during the selected period. Smart cloud automation works to attract and collect new fans.

Subscription Revenue from New Fans: Revenue from subscriptions of fans who subscribed for the first time during the selected period.

Renewed Fans: Number of fans who renewed their subscriptions during the selected period. Indicates the effectiveness of retention strategies.

Subscription Revenue from Renewed Fans: Income generated from fans renewing their subscriptions during the selected period.

Sales Revenue: Revenue from messages and tips, gauging the direct monetization from chatters.

PPV Revenue: Income from Pay Per View messages. Provides insight into the effectiveness of exclusive content strategies.

Tips Revenue: Income from tips transactions, reflecting fan satisfaction and support.

Posts Revenue: Total revenue from posts during the selected time period. Percentage is calculated by comparing to Total Revenue.

Sales Ratio: Comparison of sales revenue to subscription revenue, offering insights into the balance between direct sales and recurring income.

Tracking Links Income: Performance of tracking links over the specified period. Helps optimize marketing efforts.

FTL Income: Performance of trial links during the specified period, indicating the success of trial promotions.

FTL Fans: Number of fans subscribed through trial links during the specified period. Indicates the effectiveness of free trial strategies.

Monthly Subs Run Rate: Predictive metric estimating the number of new subscribers for the current month based on subscription trends.

30-Days Subs Run Rate: Predictive metric estimating the number of new subscribers in the next 30 days based on the last 7 days' performance.

Spenders: Number of fans who made one or more purchases or tips during the selected period, excluding subscriptions. Measures direct engagement.

APC (Average Payment Count): Average number of purchases per paying fan. Highlights engagement intensity.

APV (Average Payment Value): Average amount spent per transaction. Provides insight into spending behavior.

ARPPU (Average Revenue Per Paying User): Average revenue generated from each paying user. Crucial for understanding the value of your active fans.

Additional Features

Customize Columns: Click on 'Columns' and select or unselect columns to display only the metrics they need on the dashboard, providing a corresponding view.

Export Data: You can export all the data into a .csv file for further analysis or reporting.

Sorting

Implement sorting by clicking on the column title or the arrow next to the title.
First click sorts data from highest to lowest.
Second click sorts data from lowest to highest.
Third click resets sorting to default.
Click another column title to reset the current sort and apply sorting to the corresponding column.

Conclusion

The enhanced dashboard offers a comprehensive and intuitive way to track, compare, and analyze key metrics across your organization. With the ability to analyze different time periods and groups of creators, as well as their traffic sources and sales, you gain valuable insights into your business performance. By understanding where your metrics fall short, you can identify the causes and consequences of these declines. Conversely, where you see improvement, you can recognize progress and the most effective management strategies, sales techniques, and traffic sources.

We recommend recording your results weekly or at least monthly, adjusting your strategy based on these insights, and continuously monitoring your progress. This proactive approach enables you to optimize processes, enhance performance, and ultimately drive better results for your organization.

For any questions or additional support, please reach out to our Support Team.

Updated on: 15/10/2024